AFNAN TURATHI ELECTRIC
AFNAN TURATHI ELECTRIC
The Story
Turathi Electric reimagines traditional Arabian warmth through a modern lens. The name itself speaks to the brand's heritage—'Turathi' means tradition in Arabic—but the electric twist infuses cutting-edge freshness into ancient spice traditions. This is Arabian perfumery for the contemporary man who honors heritage while embracing innovation.
Fragrance Notes
Top Notes
A dynamic spicy opening with cardamom, black pepper, and a spark of minty freshness. The aromatic cardamom dominates, creating warmth while the pepper adds edge and the mint provides an unexpected contemporary twist that electrifies the composition.
Heart Notes
Warm spiced florals emerge with cinnamon and cinnamon-forward florals that feel luxurious and complex. The heart deepens with woody notes and gentle amber that ground the spice, creating a sophisticated middle that bridges the bright top and warm base.
Base Notes
A rich, sensual base of oud-tinged woods, amber, and musk forms the foundation. The oud adds an exotic, smoky quality while the musk and amber create a persistent warmth that lingers beautifully on skin.
Main Accords
The Scent Journey
The fragrance ignites with a spicy-fresh burst that catches your attention immediately. The heart settles into a warm, complex spice-floral embrace, while the base reveals deep oud and woody notes that create a seductive, lasting impression.
Who Is It For?
Designed for men who appreciate bold, spicy fragrances with serious longevity and projection. Perfect for evening wear, special occasions, and those seeking a distinctive signature scent rooted in Arabian perfumery traditions.
Performance
Longevity
Long (6-8 hours)
Sillage
Strong
Best Seasons
Fall, Winter
Best Time
Evening
You Might Also Love
If you enjoy Givenchy Gentleman Reserve Privée, Spicebomb Extreme, and Yves Saint Laurent La Nuit de L'Homme, you will love the aromatic complexity of Turathi Electric.
Explore Further
Want to dive deeper? Check out what the fragrance community has to say.
Frequently Asked Questions
What makes Turathi Electric different from the original Turathi?
Electric introduces a fresh, minty sparkle to the traditional Turathi formula, making it feel more contemporary while maintaining the spiced, woody Arabian heritage. The original is warmer and less aggressively fresh.
Is Turathi Electric suitable for daily wear?
While wearable year-round, it's best suited for evening wear or cooler seasons due to its strong spice projection and heavy base. Morning wear in spring/summer might feel overwhelming in warm climates.
How does the oud perform in Turathi Electric?
The oud adds a subtle smoky, woody depth to the base rather than taking center stage. It complements the spice and amber beautifully, creating complexity without overpowering the composition.